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Publicity Campaign
Mexico, Velotaxi and Latin America World
Selected wholesaler as partner of the Mexican Tourist Board for the great promotion of Mexico as a travel destination with Velotaxis in Dresden (22. –24.09.2005) and in Berlin
(29.09. –01.10.2005). Germany
Radio Publicity and Interviews related to Mexico
Selected wholesaler as partner of the Mexican Tourist Board for radio publicity and interviews on subjects related to
Mexico as a travel destination, travel programmes and trends, with the journalist Sabine Beck of radio stations 105,5 Spree Radio Ber- lin (23.09.2005) and with journalist Falko Mainwald of 103,5 Radio Dresden. Germany
Publications
Supplement Mittelamerika (eng.: Central America)
In the Magazine Abenteuer & Reisen
Contents conception and coordination with publisher and tourist boards,
acquisition of advertisers and sponsors to finance the supplement in cooperation with the maga- zine Abenteuer und Reisen. Edition: 120 000 copies / Publication date: Oct. 2002. Distribution of the 20 000 German
overprints at regional and international tourism trade fairs, events, wholesalers, travel agencies, travellers etc. 2002, 2003, 2004 / Berlin, Germany
Trade Fairs and Press Conferences
“Experience Adventure”
Hall 4.1 / Trends and Events, ITB Berlin 2006
First Pow-Wow “Adventure in Travel – Issues, Challenges and Trends”
Further development of the concept of integration of theme “adventure travel” at the ITB
with the motto “Around the World in Five Days”, execution of this project and ac- quisition of exhibitors, sponsors and events, including consultancy and support. Con- ception and Development of the first Pow-Wow for
professional trade visitors with the theme “Adventure in Travel – Issues, Challenges and Trends”. Present also as an ex- hibitor with own 20-m2 stand. 2005-2006 / Berlin, Germany
“Experience Adventure”
Hall 1.1 / Trends and Events, ITB Berlin 2005
Further development of the concept of integration of theme “adventure travel” at the ITB, execution of this project and acquisition of
exhibitors, sponsors and events, in- cluding consultancy and support. Present also as an exhibitor with own 20-m2 stand. 2004 / Berlin, Germany
“Experience Adventure”
Hall 1.1 / Youth Travel Centre, ITB Berlin 2004
Innovative conception, planning and execution of the project to introduce the theme “adventure travel” at ITB Berlin 2004 and to integrate it in future ITBs in the
Young Travel Centre / Pavilion 1.1., including the acquisition of exhibitors, sponsors and events, including consultancy and support. Present also as an exhibitor with own 20- m2 stand. 2004 / Berlin, Germany
ITB Berlin 2001, 2002, 2003 and 2004
Trade fair pre- and post marketing, professional services and contact appointments for our Partners from Central America with European wholesalers. Each March 2001,
2002, 2003 and 2004 / Berlin, Germany
ITB Berlin 2002
Event and Press Conference “Desayuno Tipico Centroamericano”
First Presentation of Central America as travel destination at the ITB Berlin
Conception, organization and realization of the event and the press conference at the ITB with special participation of wholesalers, ambassadors, VIPs, journalists, radio and television etc. First Stand Central
America shared with TACA Airlines and FODESTUR (GTZ Project). 15. March 2002 / Berlin, Germany
ITB Berlin 2001
Event and Press Conference “Noche Centroamericana”
First Presentation of Central America as travel destination
Conception, organization and realization of the event with special participation of wholesalers, ambassadors, VIPs, journalists, radio and television
etc. 5. March 2001 / Berlin, Germany
Partner Wholesalers with our prepared programmes in their catalogues
Caribbean Club, Russia
Panama / 2003, 2004
DERTOUR, Germany
Panama / 2001, 2002, 2003
Meier’s Weltreisen, Germany
Costa Rica, Panama / 2001, 2002, 2003
Südamerika Line, Germany
Panama, Costa Rica, Nicaragua / 2001, 2002, 2003, 2004
Windrose, Germany
Panama, Costa Rica, Nicaragua / 2002, 2003
Schulz Aktiv International, Germany
Panama, Costa Rica, Nicaragua / 2001, 2002, 2003, 2004
Karibik Inside, Germany
Panama / 2001, 2003, 2003, 2004
WIGWAM. Germany
Panama, Nicaragua / 2003, 2004
GEBECO, Germany
Panama, Costa Rica, Nicaragua / 2002, 2003
Aventoura GmbH, Germany
Panama / 2003, 2004
Mexico & Lateinamerika Tours, Krammer & Associates, Germany
Panama / 2002, 2003
Waschbär Reisen (Travel-to-Nature), Germany
Panama / 2003
Poncho Tours, Austria
Panama / 2002, 2003
World Exhibition Expo 2000 in Germany
Participation in the organisation and realisation of the stand of the tourism stand at the Panamanian Pavilion. Participation in the organisation of Nation Day Panama.
2000 / Hannover, Germany
Presentations
Wholesalers DERTOUR and Meier’s Weltreisen
Event „VIP-Weekend – Rheinhessen und Ferne Länder“
For their best travel agencies of Region Germany Southwest
Participation in the organization of the event. Complete Conception, planning and presentation of the Destination Panama, hotels (specially Hotel Caesar
Park Pana- ma) and programmes and services of the Panamanian tour operator Experience Panama Tours.
Received a letter of recommendation and acknowledgement from their regional ma- nager with excellent evaluation
and congratulations for the outstanding presentation. 12. - 13. July 2003 / Güntersblum, Germany
Road Shows
Road shows in Germany, Austria, Switzerland and Holland
Several road shows in
Central Europe for the presentation of destinations Panama, Costa Rica, Nicaragua and whole Central America as travel destinations to travel agencies and wholesalers. 2001, 2002, 2003 / Germany, Austria, Switzerland,
Holland
Press Trips
Press trips to Nicaragua, Costa Rica and Panama
Conception, planning and realization of several press trips to Nicaragua, Costa Rica and Panama from which articles were
published in German and Swiss newspapers and magazines, specially the magazine Abenteuer und Reisen. 2002 and 2003 / Germany
Familiarization Trips for Wholesalers
Familiarization Trips for Wholesalers to Nicaragua, Costa Rica and Panama
Conception, planning and realization of several familiarization trips to Nicaragua, Costa Rica and Panama for wholesalers 2002 and
2003 / Germany
Familiarization Trips to Central America for a Slovenian wholesaler
Conception, planning and realization of a complete familiarization trips to Central America for a Slovenian wholesaler.
2002 / Berlin, Germany
Events
All Nations Day 2001, 2002 und 2003
Stand Nicaragua and Panama
Exhibitor of the destinations Nicaragua and Panama. Presentation of the travel desti-
nations Nicaragua and Panama. Each July of the years 2001, 2002 und 2003 / Berlin, Germany
Event “Noche de Verbena en Granada, Nicaragua” - World of TUI Berlin
Conception, organization and
realization of the event for the presentation of Nicara- gua as a travel destination with the participation of the Nicaraguan Ambassador, VIPs, wholesalers, travel agents and private public. 10. December 2002 / Berlin,
Germany
Global City – Fest auf dem Kurfürstendamm
Stand Mittelamerika (Central America)
Exhibitor of the destination Central America with own stand. Production of text on the theme
Central America for the event booklet. Main presentation of the travel des- tinations Nicaragua, Costa Rica and Panama. 16. - 18. August 2002 / Berlin, Germany
Ibero-Amerika-Tag
(eng.: Ibero-American Day) 2002
Visit of the Central American Presidents and Ministers to Germany. Organisation and exhibition of the destination Central America as well as coordination and pre- sentation
of the destination Nicaragua during the Conference in Bonn, Germany. Conference and event participant. Participation in the production of a video reportage (Researches, Interviews etc.) with Deutsche Welle
(Germany’s International Broad- caster) in Berlin about Central America and how it is its perceived in the German market. October 2002 / Germany
Open Doors Day – Schulz Aktiv Reisen International
Presentation of the destination Central America and the countries Panama, Costa Rica and Nicaragua to visitors and exhibitor with own stand during the two Open Doors Days organized by the wholesaler
Schulz Aktiv Reisen International. 2002 / Dresden, Germany
„Nicaraguan Night in Berlin“
Event of the association Berlin International Women’s Club
Conception, organisation and realization
of the event for the presentation of the des- tination Nicaragua with the special participation of the Nicaraguan Ambassador and Consuls, V.I.P.s, wholesalers, travel agents and private public. 09. October 2001 /
Berlin, Germany
„6th International Festival 2000“
Association Berlin International Women’s Club
Exhibitor with stand for the presentation of the destination Panama. Participation en the organisation
and realization of the event. 22. October 2000 / Berlin, Germany
Berlin’s American - German Community Fair
Participation in the conception, planning and realisation of the annual event involving the
American and German community. Conception and implementation of the Envi- ronmental Awareness and Compliance Program, creation of the mascot figure “The Garbage Gremlin”, Radio and TV spots, video productions etc. 1990
– 1994 / Berlin, Germany
Copyright © 2006 Latin America World / M. McGill
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